1. Sales Performance

• Gross Sales: ₹10,283,408.20

• Net Sales: ₹6,452,450.85 (after discounts & returns)

• Total Sales: ₹6,658,232.45

• Discounts Given: ₹147,365.48

• Returns: ₹3,683,591.87 (major impact on net sales)

• Taxes Collected: ₹205,631.60

• Shipping Charges Earned: ₹150.00

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2. Order & Customer Data

• Total Orders: 3,497

• Orders Fulfilled: 2,845

• Returning Customer Rate: 3.26% (repeat buyers are low)

3. Sales by Channel

• Parv Jewellers (Magic C...) – ₹3.6M

• Online Store – ₹2.6M

• fastrrv3 – ₹430.8K

4. Top-Selling Products

1. Silver Ring Cum Bracelet – ₹6,175,347.68

2. Flat Snake Chain Anklets (925 Pure Silver Pair) – ₹366,192.65

3. Flat Snake Chain (925 Pure Silver) – ₹20,570.20

4. 925 Pure Silver Evil Eye Bracelet – ₹10,791.00

5. Conversion & Order Value

• Average Order Value: ₹2,898.50

• Total Sales Trend: Strong sales in Aug-Sep 2024 & Nov-Jan 2025, but recent decline in Feb 2025.

Key Takeaways:

✅ Strong gross sales but high return rate affecting net revenue.
✅ Silver Ring Cum Bracelet is the best-seller, dominating overall sales.
✅ Online store & offline store both contribute significantly.
✅ Returning customers are low (3.26%), suggesting room for better customer retention strategies.