Overall Performance (Last 90 Days)

• Total Sales: ₹1,023,699.90 (📈 122% increase compared to Aug 11 - Nov 8, 2024)

• Total Orders: 520 (📈 134% increase)

• Online Store Sessions: 35,715 (📈 139% increase)

• Average Order Value: ₹2,175.86 (📉 3% decrease)

• Online Store Conversion Rate: 1.37% (📉 5% decrease)

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Sales Breakdown

• Sales by Channel:

  • Online Store: Majority of sales (~ ₹1M+)

  • COD King: Small fraction of sales

• Trend Analysis:

  • Consistent increase in daily sales, with occasional dips.

  • Spikes in traffic and orders around January 26-31.

Customer Behavior

• Sessions Converted: 1.37% (📉 5% decrease)

• Added to Cart: 5.86% of sessions (📉 0.8%)

• Reached Checkout: 2.61% (📉 11%)

Traffic & Engagement

• Increase in website sessions and engagement over time.

• Higher visitor count from December onwards, peaking in January.

• Majority of sales through the Online Store, with limited impact from COD.